According to economic pricing theory, the basic objective of every pricing strategy

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    sell at a price and quantity where total revenue is maximized.
     to raise prices in order to reduce consumer surplus.
     is to reduce prices in order to increase consumer surplus and the quantity sold.
     to capture consumer surplus and convert it to additional profit for the firm.
asked Jun 2, 2013 in Economics by anonymous
    

1 Answer

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to capture consumer surplus and convert it to additional profit for the firm.
answered Jun 3, 2013 by Xyz ~Expert~ (3,650 points)

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