Loss aversion is defined as

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    a risk averse person preferring a certain income to a higher income with a high degree of variability.
     a risk averse investor preferring to invest in Treasury bills because the expected rate of return is equal to the actual rate of return at all times.
     an investor preferring a higher expected income despite a high degree of variability in the possible outcomes in order to compensate for past investment losses.
     the tendency for individuals to prefer avoiding losses over acquiring gains.
asked Jun 2, 2013 in Economics by anonymous
    

1 Answer

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the tendency for individuals to prefer avoiding losses over acquiring gains.
answered Jun 3, 2013 by Xyz ~Expert~ (3,650 points)

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